Bachelor of Arts in Product Management

Bachelor of Arts in Product Management – Managing the digital world

Our study program prepares you for jobs as product manager, technical project manager or technical manager. The study program covers project management, concept development, data analysis, entrepreneurship and online marketing.

Product managers develop strategies and concepts for digital products, coordinate their development, analyze and validate ideas and help them grow.

Product managers are responsible for identifying potential new products/markets, generating requirements, and developing product-introduction and marketing strategies. During your product management bachelor program, you will learn how to perform these tasks by gathering and analysing data. You will learn to base your decisions on theoretical and practical insights from the fields of business economics, data science, design thinking, marketing, and project and talent management.

You’ll be learning: Project Management, Entrepreneurship, Data Science, Leadership, Prototyping, Online Marketing, Design Thinking, Testing