Digital Marketing

offered by InternStreet


Subjects:


 

This course is for someone, who’s a self-motivated and looking to learn by Building/Designing/Marketing actual products. Someone,
who wants a swift transition in their career, from learning basics of the chosen field to eventually become an expert.

Master in a field you always desired to work in, learn in your free time. Move on from your monotonous job, explore options to the next level. Amalgamate your experience with talent and make it large.

Key Course Highlights
We have curated some amazing resources from all around the web structured in a project-based curriculum.

We will pair you up with a Senior Digital Marketer who will work with you throughout the course.

Weekly 1-on-1 Skype sessions with your mentor.

Your mentor will help you with project feedback, campaign reviews and getting your thought process right.

We will also help you with career advice, resume building and writing cover letters and applying for internships or entry level jobs.

Syllabus
We cover the basics of most of the parts of Digital Marketing from Content Marketing to creating your Facebook ads and launching email campaigns.
1. Fundamentals of Digital Marketing
Learn the basics of Digital Marketing; tactics consisting of Blog, Search engine optimization (SEO), Social Media Marketing (SMM), Content Marketing, Email Marketing, Search Engine Marketing (SEM), using Google Adwords and Analytics

2. Importance of blogging
Blogs are not only to produce personal contents but also often used to build social relations with their readers and other bloggers. Blog are also used to aware and distribute educational content to convert potential users as users.

3. SEO – Search Engine Optimization
Search engine optimization (SEO) is a process to convince Google and other similar sites to rank you at the top in their databases. If you don’t have time to invest in the process, then this won’t work for you.

4. Social Media Marketing
Social Media addiction is not that bad – If a business is looking towards digital then it’s customers is obviously very active on social media channels like Facebook, Twitter, LinkedIn and others. Moreover, the social media presence and active time will keep on increasing, therefore, targeting specific users can give a big boost to the business and exposure to any company.

5. Content Marketing

Content marketing is just a short term given to a complete department, it consists of marketing through various methods, recycling and republishing contents. It can be used in all stages of buyer’s journey – awareness, consideration, decision and delight to make your sales higher.

6. Email Marketing – Using the Tools like Mailchimp

Please check the course link to learn more about the course description.