Marketing for the digital age is less about billboards and more about keeping your audience engaged between email and Facebook, and everywhere in between. This class will teach you how to create an effective marketing plan and put it into action using key industry tools.
Learn how to drive results using Google Analytics, content strategy, SEO, A/B testing, and email marketing. You’ll complete the class with a marketing campaign and a solid understanding of how to acquire and engage customers.
This class is great for aspiring marketers, marketers who want to learn new digital skills, or founders and small business owners who want to build their own marketing plans.