Our Paid Advertising Essentials Certificate is designed to equip you with the necessary skills to launch and measure digital advertising campaigns in a professional setting, leveraging the software, tools, best practices, and techniques used in the digital advertising industry today.
Upon successful completion, you will be able to create and track digital marketing campaigns, determine cost per acquisition of customers and users, and leverage campaign data to increase ROI.
We highly recommend taking this course as well as the SEO & Content Marketing Essentials course for a solid foundational skill-set in digital marketing.