Are you presuming career as Digital Marketer, Growth Hacker or Tech Entrepreneur? This accelerated programme is dedicated to you.
– Foundation in Marketing
Focus on building your marketing foundation by understanding what is Market, Product and Brand, learning topics on brand building, product development cycle and business model design.
– Intro to Web Front-End, Copywriting & Landing Pages
Learn the basics of programming; the technology and tools commonly used in the industry and the coding basics of both front-end and back-end technology to build your own landing page.
Learn the essential metrics that you need to know as a digital marketer and the tools you will need to access these data.
– Paid Media, Content Marketing and PR
Know the difference between owned, earned and paid media in Digital Marketing and how you can craft an integrated marketing campaign to meet your marketing objective(s).
– Marketing Analytics and Performance Optimisation
Learn essential marketing analysis tools such as Google Analytics to track, review and optimise your marketing assets.