Product Leadership Certificate

offered by Product School



Product School’s Product Leadership course is a 4-week part-time program for experienced Product Managers looking to advance into a more strategic, leadership role.

This advanced, high-level course is not for everyone. If you already have at least three years experience in a Product Management role and want to take your career to the next level, then this course will give you confidence and direction. Through hands-on group work and practical exercises and case studies, you’ll dive deeper into how you can implement PM best practices on the strategic level to significantly impact your company’s portfolio and revenue.

Technologies and Skills Taught

1. Strategic role within Product Management
Self-awareness test/analysis
Experience sharing/objective setting
Strategic scenarios – classical or adaptive?
Intelligent resource balancing – strategic/tactical
Organizational design

2. Business intelligence (classical strat + market intelligence)
Strategic analysis
Market sizing & research
Customer needs
Competitive/substitute analysis

3. Product intelligence
Portfolio management
New Product development
Product lifecycle management

4. Finding growth
Revenue strategy
Value proposition
Positioning & messaging
Buyers journey